Super Bowl Box Seats

To help us announce the biggest news ever — that Little Caesars now delivers — we decided to invite select influencers to enjoy the game from their very own box seat. Pizza box seat that is.

#BestThingSince TikTok Challenge

How do you get over 6.1 Billion* people to see your big game message for weeks after the final whistle?
We knew we’d never get the sort of results we were after by simply running a 30-second television commercial—even if that commercial was on the world’s biggest stage. So we took to the world's other biggest stage—TikTok. Working with top influencers to help seed our script, our #BestThingSince campaign convinced TikTokers to lip-sync our message, word-for-word, all while creating hundreds of their very own Little Caesars messages for us. And create they did.